AEW registers a trademark and sparks speculation about a new concept

On September 24, 2025, All Elite Wrestling filed two new trademark applications with the United States Patent and Trademark Office: “Bacon Brawl” and “AEW Bacon Brawl”. The description of products and services is so broad that it covers everything from kitchen utensils and clothing to prepared meals, making it clear that the company wants to keep all possibilities open with this unique name.

Among the items mentioned in the registration are pots, pans, dishes, cups, glasses, various clothing items such as t-shirts, sweatshirts, and pants, as well as prepared foods made from meat, fish, chicken, or vegetables. The trademark status is live and awaiting review by a USPTO examiner.

The breadth of the application suggests that Bacon Brawl could be used for a special event, a merchandising line, or even a novel combat concept. AEW has shown in the past its inclination towards eccentric and eye-catching proposals, such as the Stadium Stampede or the Anarchy in the Arena, fueling speculation that this new name could soon debut in its programming.

Currently, the company has not made an official announcement regarding the use of the term, but the mere act of registering Bacon Brawl confirms that AEW continues to bet on creativity and interaction with its followers through ideas that go beyond conventional wrestling.