Playmobil announces its first official collection of WWE figures

Playmobil has officially announced a global partnership with WWE for the launch of a new line of collectible figures inspired by the company's superstars. The collection will debut in July 2026 and will include figures of Roman Reigns, Cody Rhodes, Rhea Ripley, and Hall of Famer Hulk Hogan.

The agreement, managed by IMG, is part of Playmobil's renewal strategy, which aims to connect with new audiences and expand its universe through collaborations with major entertainment franchises. In recent months, the German brand had already announced partnerships with Mattel for the Monster High and Barbie lines, and now adds WWE as its next big step.

The official presentation of the project took place during the Nuremberg Toy Fair 2025, where Playmobil reaffirmed its intention to reach a broader audience and strengthen its presence in pop culture. According to the company, this partnership aims to "bring the excitement, energy, and stories of the WWE universe to the hands of children, families, and collectors around the world."

Playmobil's CEO, Bahri Kurter, highlighted the importance of the agreement in the brand's expansion strategy: "At Playmobil, we believe in the power of imagination to open new worlds. By partnering with WWE, we celebrate iconic figures that have inspired millions of people for generations, connecting their stories with the creativity that defines our brand."

Playmobil described the collaboration as a tribute to over 40 years of WWE history, highlighting its role as a global phenomenon in popular culture. The new figures will combine the brand's distinctive style with the aesthetics and charisma of the ring superstars, creating a collection designed for both children and collectors.

The first products from the Playmobil x WWE line will be available starting in July 2026 in North America, Europe, and other international markets.