Cody Rhodes believes that fans should be sold experiences, not tickets

WWE is currently experiencing one of its best financial moments, generating huge profits since it was acquired by Endeavor. Sponsorships, international tours, and the sale of television rights have filled the company's coffers to the delight of its shareholders.

In addition to all this, there is the increase in ticket prices for their shows. A decision that has been heavily criticized by fans, but curiously has not affected ticket sales. This was a topic discussed by Cody Rhodes in a recent appearance on Bertcast, where he explained how to attract audiences to wrestling shows.

"I think the most important thing - in this whole ticket-selling game - is that it's like being a bad salesman. When you're only there to sell, and content is not king, you only sell once. I remember my time outside of WWE, I remember thinking: these attendances are great. Washington D.C., 13,000 people. But, what will be next time? 'Guys, we'll be back. What will be next time? There will be a drop, for sure, but how much will we retain?' In my case, I'd rather fail while trying not to obsess over selling tickets, than stop trying to offer a real experience," Rhodes said.

A recent study published by Brandon Thurston from Wrestlenomics confirmed a 60% increase in WWE ticket prices since the beginning of the TKO era, the highest for any sport in the last three years. This data aligns with the strategy the company is implementing to achieve the per-ticket performance of UFC.

The study makes it clear that WWE continues to have the support of fans despite the significant price increase. However, many have expressed their discontent with policies that some describe as "abusive," which could have consequences for the company when it goes through a creative crisis.