WWE's video library will not seek a major contract: the company prioritizes its digital ecosystem

The agreement between WWE and Peacock to host the company's historical video library will come to an end in late 2026, and within the company there is already a debate about what will be the next destination for the largest wrestling archive in the world. Although WWE has not offered an official response, several internal sources have shared a fairly clear vision of what could happen.

As reported by Fightful Select this morning, the realistic expectation is that WWE will begin to gradually distribute its content through YouTube and the various Vault channels that are already part of its digital ecosystem. The company maintains a very favorable relationship with Google due to its huge presence on the platform and the consistent economic performance that its channels generate.

Internally, WWE is not expected to upload the entire library or turn its archive into a massive freely accessible product. The strategy, as explained, is to maintain the formula that already works: selective releases, sustained traffic generation, and use of the archive as a tool to attract new followers and maintain interest in the brand.

The contrast is notable when considering that in the WWE Network era, the video library was one of the main attractions of the service. However, those who have been with the company for years assure that, although the archive was a great draw at first, it alone is not capable of securing a rights contract as high as many fans imagine. In Peacock, the library was packaged with premium events and programs like Saturday Night's Main Event, but that component of the agreement expires independently.

Another significant detail is that WWE has the freedom to accept any attractive offer for the library, regardless of its approach to YouTube. A mixed scenario is considered: part of the exclusive content under license, and another part feeding the Vault channels to continue generating digital revenue.

With twelve months remaining until the contract with Peacock expires, WWE seems determined to maintain creative and economic control of its archive, prioritizing its own ecosystem and the flexibility offered by current platforms.