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Bruce Prichard had been away from WWE for over a decade when, in 2019, an unexpected conversation with Vince McMahon completely altered his professional destiny. For years he had been working on his own content, including the successful Something To Wrestle deliveries, and seemed comfortable building his life outside the Stamford ecosystem. But McMahon had other plans.
In a recent edition of his podcast, Prichard recalled the exact moment when the chairman presented him with a proposal that, in his words, he "couldn't refuse". It all happened in Houston, during Elimination Chamber, the city where Prichard resided. There, McMahon wanted to know if he - or his wife - missed Connecticut. Both answered no. Then came the offer.
According to Prichard, McMahon assured him that he wouldn't have to change absolutely anything he was doing. He could keep his projects, his programs, and still return to the company with a stable contract. That point, which historically would have been an obstacle, became the trigger for his return. "I don't want you to change anything. Have it all," Prichard recalled McMahon telling him.
Still, Prichard asked to see everything in writing. Far from being upset, McMahon sent him the complete document in just fifteen minutes, seamless and even more favorable than what was promised verbally. "I was looking for a reason to say no, and he took them all away," the producer remembered.
His return marked a turning point. Prichard not only returned to WWE in a prominent position, but ended up holding one of the most influential positions within the creative area. Currently, he is the Creative Writing and Talent and has been a key player in the construction of Cody Rhodes' return and in multiple high-profile storylines.
After his departure in 2008 and more than ten years away, McMahon's call and that "impossible to refuse" offer sealed one of the most significant comebacks of the last era in WWE.