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WWE has taken a step that has not gone unnoticed and could have direct implications on the current narrative of one of its champions. The company has officially registered the trademark "Career Killer", a move that points to a possible new nickname within its programming.
The application was filed this Monday before the United States Patent and Trademark Office, just before Gunther's match against AJ Styles at the Royal Rumble this Saturday in Riyadh, Saudi Arabia. A match surrounded by rumors of a possible retirement for Styles, adding even more weight to the timing of the registration.
Although WWE has not publicly confirmed who the trademark will be associated with, the current context points all fingers towards Gunther. The World Champion has been portrayed in recent months as a dominant, relentless figure capable of ending careers, an image that naturally fits the term "Career Killer".
The registration covers a wide range of uses related to sports entertainment and professional wrestling, including live performances, TV and digital broadcasts, informational content, online portals, fan clubs, and specialized publications. A standard coverage that WWE typically uses when they want to protect a name with long-term projection.
The timing of the filing does not seem coincidental. With Gunther defending his status against a historic rival and with a stipulation loaded with symbolism, the possible debut of a new nickname would further strengthen his aura of threat within the storyline.