WWE announces a new strategic partnership with Juventus FC

WWE has formalized a new strategic partnership with Juventus, one of the giants of Italian soccer. The agreement is aimed at developing original experiences, content, and joint campaigns that connect the world of sports with entertainment.

The collaboration had its first hints during Clash in Italy, held on Sunday, May 31 in Turin, where both brands began to merge their universes with concrete actions for their respective fan bases.

Among these initial points of contact were the content created between Jay, the Juventus mascot, and Jey Uso; the dissemination of Cody Rhodes receiving a personalized Juventus jersey; and the presence of WWE x Juventus belts in the merchandise stores at the Inalpi Arena.

Looking ahead, the alliance includes co-branded products and cross-activations, creator-driven narratives, integration of talent from both sides, and fan experiences at international events and campaigns.

In practice, WWE and Juventus are envisioning a long-term relationship designed to create recurring cultural moments and expand their reach among new audiences.

The announcement comes right after WWE's first Premium Live Event in Italy and in the midst of the WWE European Summer Tour, which is running from May 28 to June 24 through Italy, Spain, the United Kingdom, France, and Portugal.