As it happened just a few months ago with WrestleMania 42, WWE is having problems selling tickets for its second biggest show of the year, SummerSlam. With just two weeks left for the event, the US Bank Stadium in Minneapolis has sold just over 22,000 tickets per night in a venue that can accommodate over 65,000 spectators.
These figures, including the slow pace of ticket sales, have sparked a great debate among fans, many of whom believe that the high pricing policy imposed by WWE has already begun to take its toll. This was a topic that AJ Styles was asked about during the most recent edition of The Phenomenally Retro Podcast.
"Well, it doesn't seem like they're doing too well. But it's 20,000 people. That's also an important number for a two-day event with 20,000 attendees. Although, again, it's not sold out. So, can it be considered a success? I don't know. I mean, I'm sure they're going to make money anyway, or else they wouldn't be doing it. Or maybe they're just testing to see if they can organize an event in a stadium," he said.
"The truth is that indoor venues usually hold about 12,000 or 14,000 people, more or less, so they're still getting more people into a stadium. In that sense, they're doing better than with an event in an arena," he continued. "But, what are they trying to achieve? Is it one of those situations where perception is reality and they want that to be the image? Or is it simply, and I think we already know the answer, about making money with a two-day event that isn't sold out, but brings in 20,000 people each day? Plus, I guess they'll still sell between 5,000 and 10,000 more tickets; that's my impression."
"Well, I don't know how much the tickets cost, but they've never been exactly cheap. It's not one of those events where even the farthest seats from the ring are affordable; in fact, they're usually quite expensive too. I think that might have something to do with it, although I could be wrong. I think in a big show like this, it's logical to have different seating categories and prices. But I would say that, when you get to the highest seats, they should really make them cheap, dirt cheap. Sell a bunch of those tickets."
"Why not? Let's fill all possible seats. Maybe that's something that will happen as the date approaches, who knows. There are only two weeks left. I don't know, man. Maybe this is a test to see how it goes. It's not WrestleMania, so they want to see how SummerSlam responds. If SummerSlam is successful, that could mean they turn the other two big pay-per-view events into two-day spectacles. So I don't know how this is going to turn out. I don't know if it's just a test or something similar. Personally, I'm more in favor of one-day events. But, on the other hand, WrestleMania seems to work quite well with two days, so we'll see what happens with SummerSlam".
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