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The popularity of WWE has reached unprecedented levels in recent years, with box office records in almost every market and media attention that has placed the company at the center of popular culture. However, this growth has been accompanied by a sharp increase in ticket prices, something that worries many long-time fans.
Tickets for WrestleMania 42 have reached prices as high as $37,500 per person, making it difficult for numerous families to attend together as they used to. This escalation in prices has been one of the most criticized points by fans, who feel that accessibility has been sidelined in favor of seeking greater economic benefits.
In a curious episode, a fan recently crossed paths with WWE President Nick Khan during the Halloween Horror Nights event at Universal Studios. The fan didn't miss the opportunity to mention the issue of high ticket prices. Khan's response was in a joking tone, stating that he actually believed they were "too cheap". When the fan insisted that they were too expensive, the executive acknowledged understanding the complaint.
Despite that positive and cordial reaction, everything points to prices not decreasing in the short term. With a policy marked by TKO and the current huge demand, the company seems determined to prioritize record revenues over accessibility. For WWE, the business strategy continues to work, even though for many fans it represents an increasingly significant obstacle to experiencing live events.
The situation reflects a growing dilemma: professional wrestling has never enjoyed such global visibility, but that same expansion is distancing part of its traditional fan base. Meanwhile, WWE continues to achieve historic figures, suggesting that, at least for now, high prices will continue to be part of the business model.