ES
US
Welcome to the English version of Solowrestling Read more
Welcome to the English version of Solowrestling Read more
WWE has seen an increase in its revenue since the company was acquired by Endeavor. The new management of WWE has driven significant changes, including successful tours outside of North America and lucrative television deals that have filled the company's coffers. However, these changes have also directly impacted the fans, who have witnessed a sharp rise in ticket prices to attend the events.
Brandon Thurston from Wrestlenomics has conducted a thorough analysis of the situation, confirming a 60% increase in WWE ticket prices since the beginning of the TKO era, the highest for any sport in the last three years.
Since the TKO merger, which combined WWE and UFC in September 2023, the average ticket prices for Raw and SmackDown televised events in the U.S. and Canada have doubled in real terms (adjusted to 2025 dollars). The increase accelerated in 2024 and continues in 2025, following more gradual increases in the previous decade.
Meanwhile, average ticket prices in the general live events sector in North America remained stable between 2023 and 2024 (according to Pollstar and Live Nation) when looking at the evolution of two of the country's major leagues, the NBA and the NFL.
TKO President, Mark Shapiro, has indicated on occasion that raising prices is a strategic decision. According to him, WWE has not yet reached the per-ticket performance of UFC, and there is still "work to be done." He added that Vince McMahon prioritized family-friendly prices and that now the focus is on maximizing profitability through higher prices and venue fees.
Despite being an unpopular measure, and contrary to expectations, attendance at WWE shows has not decreased. On the contrary, it continues to grow, according to figures provided by media outlets like WrestleTix and Pollstar.
Focusing on the most recent quarter (June to September 2025), the average was 10,847 attendees, identical to the same period in 2024, although the average ticket price rose from $75 to $118, indicating that interest in WWE's product remains strong despite these increases.
While WWE continues to raise its prices, All Elite Wrestling has followed an opposite trajectory, offering more affordable prices aimed at families. "AEW ticket prices are designed to be very accessible for families, and it has been that way from the beginning," said Tony Khan in a recent interview.
So much so that the average ticket price for AEW decreased from $58 in 2022 to $49 in 2025. However, attendance at the shows has experienced a decline, according to WrestleTix data. However, it should be noted that only 6 events were shown in 2025, and possible confidentiality clauses may be limiting access to data.
This study makes it clear that WWE continues to have the support of fans despite the significant price increase. Attendance data at shows (excluding international events, which were not analyzed for this study) indicate that interest in the product remains high. However, many have expressed their discontent with policies that some describe as "abusive," which could have consequences for the company when it goes through a creative crisis.
Another noteworthy point is the decrease in non-televised events, which could be driving up prices due to the scarcity of available dates. In total, the company has reduced the number of these events by 75% in the last year as part of a strategy to end a practice described by Mark Saphiro as "marginally profitable."
